Top 5 Film & Television Apps in the UK in Q4 2021

In the fourth quarter of 2021, the United Kingdom saw significant activity in the film and television app market. Here’s a closer look at the performance of the top five apps: Disney+, Netflix, Amazon Prime Video, Crunchyroll, and ITVX. The data, sourced from Sensor Tower, reveals intriguing trends in weekly downloads, revenue, and active users.

Disney+ showed mixed results throughout Q4. Weekly revenue saw fluctuations, peaking at approximately $1.1M in the final week of November. Weekly downloads experienced a significant spike, reaching 194K in the week of December 20. Active users grew steadily, from around 2.9M at the start of the quarter to over 4M by the end of December.

Netflix maintained consistent weekly revenue, averaging around $290K, with a slight dip in mid-December to $233K. Downloads peaked at 159K in the week of December 20, reflecting a significant increase from the previous weeks. Active users also grew, starting at approximately 7.8M and reaching nearly 8M by the end of the quarter.

Amazon Prime Video exhibited steady revenue, hovering around $220K per week, with a slight increase to $230K at the end of December. Downloads showed a notable peak of 159K in the last week of December. Active users grew from around 1.9M to 2.6M, indicating a solid user base expansion.

Crunchyroll had relatively stable revenue, averaging around $165K weekly. Downloads showed a gradual increase, peaking at 15.5K in the final week of December. Active users remained steady, fluctuating slightly but generally around 220K throughout the quarter.

ITVX experienced consistent weekly revenue, averaging around $140K, with a peak of $161K in the last week of November. Downloads saw an upward trend, reaching 43K in mid-November. Active users also showed growth, starting at approximately 184K and ending the quarter with around 181K.

For more detailed insights and data on app performance, visit Sensor Tower.